adidas UK & Spain Xbox Landing Experience

Problem: A new Adidas product launch needed for Europe, with new branding.

Audience: European football fans and players

My Role/Contributions: Lead Visual Designer, UX Design, Prototyping, video editing.

Tools & Technology: Photoshop, Illustrator, After Effects.

Outcome: Successful launch for the UK, and was repurposed for Spain.

Duration: 2-week sprint

Project Overview: UK

For this Xbox landing experience, I worked with project managers who were located in the UK. I quickly had to learn about adidas branding, and study the fan's passion for the game of football in Europe. It was great to see that some of my visual suggestions were accepted, while still respecting the brand's guidelines. Not bad for a hockey guy. I found this to be a challenging, and a visually rewarding study in UX and UI design.

Project Overview: Spain

The UK version of the landing experience was well-received by adidas, which lead to an additional campaign for the Spanish market. The adidas Nemesis brand constantly changes and evolves, so I had to quickly study the newly supplied style guide. This continued to be a fun project for me!