Disney Cars 3 Xbox Landing Experience - Germany

Problem: A dynamic landing experience needed to promote Disney’s Cars 3 movie.

Audience: Younger gamers and Disney fans.

My Role/Contributions: Lead Visual Designer, UI Design.

Tools & Technology: Photoshop, Illustrator, After Effects.

Outcome: Successful launch, exclusively for the German market.

Duration: 2-week sprint

Project Overview

This was a fun, quick project for Disney Cars 3, showcased in the German market. The design opportunity was unique, as I was able to create a new Xbox landing page, rather that just repurpose a previous existing English page.

I have several years of experience working with Disney, and no two projects are alike. Sometimes there are very strict branding rules to follow, whereas other times Disney can be surprisingly open and flexible. With this project, I was able to design a clear, fun experience, while paying attention to the details that were most important to the client.