Call of Duty: WW2 Xbox Landing Experience

Problem: A dynamic landing experience needed for a very popular game series.

Audience: Video game enthusiasts, 18-40.

My Role/Contributions: Lead Visual Designer, UI Design.

Tools & Technology: Photoshop, Illustrator, After Effects.

Outcome: Successful launch for the US, and further expanded to numerous countries.

Duration: 3 weeks

Project Overview

The Call of Duty: WWll landing experience was a good marathon of visual design, and continuous edits. I'll admit, working on such a major game title was a little intimidating, but Activision was a great client to work with. With such a popular title, certain visual branding guidelines were understandably set in stone. But many of my original design suggestions were accepted, which made for an exciting landing experience to work on. The deadline was tight, so it was important for me to listen closely to feedback, and concentrate on the gamer's hierarchy of needs, to create a great promotional experience.

Since this landing experience was complex, with multiple sections, I organized the user flow with a sitemap. 

This project was well-received, and expanded into versions for the UK, France and Germany.