CRACKLE: Monthly Xbox Landing Experience
Problem: A new opportunity to add Crackle, and the channel’s dynamic functionality, to the Xbox console.
Audience: Streaming customers, looking for an alternative free channel.
My Role/Contributions: Lead Visual Designer, UI Design, Prototyping.
Tools & Technology: Photoshop, Illustrator.
Outcome: Client approved design. Additionally, they were impressed with how easily updates could be made, which resulted in additional work.
Duration: 2-week sprint
Project Overview
Working with Crackle was a good challenge, as there were a lot of moving parts within this landing experience. Movies and television have rules...lot's of them, and it was my job to keep these rules in mind, throughout the design process.
The initial launch was a success, which resulted in additional need for monthly updates and reconfigurations. With content constantly being added, or deleted, it really was a test of organized file management, which I had plenty of experience with. The Developer and I came up with a logical file-naming system, that would handle future edits efficiently and seamlessly. Quick, last-minute edits were important to manage, as the landing experience had to remain current, while reflecting the legal guidelines.