Turtle Beach Xbox Landing Experience
Problem: A complex marketing campaign needed, including a sweepstakes.
Audience: Video game enthusiasts who are multiplayer and/or live participants.
My Role/Contributions: Lead Visual Designer, UI Design.
Tools & Technology: Photoshop, Illustrator.
Outcome: Successful launch, great click numbers, and an expansion to the German and UK markets.
Duration: 3 weeks
Project Overview
Designing a landing experience for Turtle Beach was a great challenge, both in effective visual design...and…patience.
I have plenty of experience within the client-agency relationship. Making last minute edits, or continuously adjusting visual elements, is nothing new to me, and I adapt to change with relative ease. And when the client contact disappears, or product is no longer in stock...these are the challenges that a designer can either embrace, or run away from (I stayed)!
With couple of extra hours of dedication, asking key questions, and building flexible files, the result was a successful campaign. Additionally, I repurposed the landing page for the UK and German markets, as well as co-branded a promotion with the developers of the Assassin's Creed game. See...everything worked out just fiiiiine!