Warframe Xbox Landing Experience

Problem: A dynamic landing experience and sweepstakes needed.

Audience: Fans of Warfare.

My Role/Contributions: Lead Visual Designer, UI Design.

Tools & Technology: Photoshop, Illustrator, After Effects.

Outcome: An efficiently built promotion, with a highly-visited sweepstakes.

Duration: 2-week sprint

Project Overview

Warframe started off as a basic Xbox landing experience, but quickly evolved into a more complex advertisement. A sweepstakes was developed, which has plenty of rules that needed to be carefully considered. Additionally, the client decided that they wanted the landing experience to include some animation. I had to work closely with a developer, to design these moveable components. I have over 20 years of experience with Photoshop, but it took a while to crack the code on these client supplied files. This project was a challenge, but the results were very well received!