Project Overview

I was tasked to design the mobile workflow and UI, for a new service called “XPO Direct”. This first appeared as a tech hackathon challenge, which I have always enjoyed! The purpose of XPO Direct was to increase service quality, by utilizing a network of smaller shipping warehouse hubs. Creating a “last mile” hub, housed with trucks, would allow for quicker service, and a longterm reduction in various costs. By breaking down a large shipment to local couriers, goods were required to be measured into boxes and pallets.

This could potentially solve for another company problem: the majority of shipping trucks were only filled to 70% - 80% capacity. Maximizing the use of a truck’s space would generate more revenue.

Hackathons are traditionally fast-paced, with the goal of creating a product quickly. Briefed on a Tuesday, a team has two days to design, and present on a Friday afternoon.

I mostly worked on my own, but was paired with a Software Developer, who gave me some great suggestions and insight, especially learning how forms are processed in the backend.

Traditionally, forms on the XPO site were complex, often formatted within a modal, and required assistance in the form of a service call. My approach to this product design was that it had to be “Clear & Simple”; self-service, with minimal steps. Anyone can do it!