XPO Website Audit & Redesign
Problem: The business needed a newly designed corporate website, including a streamed architecture.
Audience: Senior management, internal services, and customers.
My Role/Contributions: UX & UI Design, Visual Design, Prototyping, Research Testing & Analysis.
Tools & Technology: Sketch, InVision App, Photoshop, Illustrator, traditional drawing, white-boarding.
Outcome: Efficient and successful launch, including the streamlining of numerous processes.
Duration: 6 months
Project Overview
When I joined the UX team at XPO Logistics, one of my first tasks was to work on the redesign of the existing website. The website suffered from an outdated design, required clearer navigation, a need for contemporary photography and too much content. The site had over 300 pages(!), which even included secret pages, for specialized services, with many pages having their own rogue design.
Old Layout
New Page Design
Responsive design
Newsroom user-flow
Card system design
Old layout
New page design
Style Guide
