My current answer: I believe in the Human-Centered Design approach. I feel it is transparent for stakeholders, easy to consume, and every step reverts back to the original empathetic problem. I can crank out features, but if those features aren’t tested in some capacity, then they don’t serve the customer’s needs. The Human-Centered Design approach contains a running list of checks and balances.
In a perfect scenario of time and space, I believe in the full UX voyage; research, interviews, competitive analysis, drawing, erasing, white-boarding, working with teammates, wireframes, testing and prototyping. I love the variety of it all! If I need to build something from a CEO’s scribbled napkin, I enjoy rolling up my sleaves and taking the challenge. Why not even release a few bobcats in the room, just to make it a little more interesting?
